Research On Financing Strategy Of Tourism Industry In Shandong

Tourism is a special "high investment, high output" of industry, tourism resources of deepdevelopment requires a powerful money behind it, if the shortage of funds, insufficient investment,will become the bottleneck which restrict the development of the tourism industry. Seek direct,dynamic multiple financing channels will be the key to solve the problem of tourism enterprisesfinancing difficulties. From the present development situation, tourism industry is in a criticalperiod of upgrade in shandong, facing the depth of the tourism resources development, improvethe tourism infrastructure, extensive to intensive changes and so on a series of capitalrequirements, and financial capital investment in tourism industry Company Limited, so chooseappropriate tourism financing model, so as to promote the tourism industry and capital marketeffective combination, promote tourism rely on their own capital operation and the externalfunding into virtuous cycle, to speed up the "big tourism province" to a "powerful tourismprovince" the pace of the shift, in shandong tourism development has important practicalsignificance.This paper uses the method of literature analysis, statistical analysis method, empiricalanalysis and theoretical research method of combining, financing based on the theory of industrialconvergence and tourism related theory, analyze the financing status of shandong tourism,analyzes the main problems of shandong tourism financing; Based on the shandong tourismfinancing a SWOT (strengths Weakness Opportunity Threats) analysis, this paper discusses theadvantages and disadvantages of shandong tourism industry financing, found that theopportunities and challenges of tourism development; Shandong province tourism should choose amode of financing, put forward the government should play the role of promoting andimplementing diversification of investment and financing market, tourism industry financinginnovation and improve the tourism investment and financing mechanism, to further improve thecountermeasures and suggestions of financing model supporting environment.