Research On Financing Mode Of Micro And Small Tourism Enterprise

With the rapid development of tourism industry, micro and small tourismenterprise around the world continue emerging and rapidly growing. Micro and smalltourism enterprise can effectively drive tourist economy growth and significantimpetus employment population increase of a country, so micro and small tourismenterprise plays an important role to economic development. However, the financingdifficulty of micro and small tourism enterprise always existed around the world.Especially, these enterprises in China faces some special troubles, for example banksare afraid to lend money to micro and small enterprise, etc. So the relationship isworsening between them.At present, many scholars have paid attention to micro and small tourismenterprise financing, and have achieved some research results. But the researchesonly focus on the level of development strategies and financing difficulties, etc. Andthere is no systematic study of micro and small tourism enterprise’s financing mode.Therefore, this paper beginning with the present situation and existing problemsof micro and small tourism enterprise and uses slope sphere theory analyzes theinfluence factors of micro and small tourism enterprise financing mode. On the basisof the design of micro and small tourism enterprise financing mode, this paper putsforward corresponding implementation of security measures.On the basis of the characteristics of micro and small tourism enterprise, thispaper builds comprehensive evaluation index system of financing mode selectionincluding five primary index and19second class index, and tries to use a gray fuzzyevaluation method to establish the evaluation model, for provide a theoretical basis tothe micro and small tourism enterprise financing mode selection. In case analysispart, this paper selects Beijing’s micro and small tourism enterprises as thebackground. Through analyzing three kinds of financing mode, the results show thatthe most suitable for Beijing’s micro and small tourism enterprises is clusterfinancing mode.