Analysis And Feasible Model Design For The Possibility Of Transformation From The Traditional Direct Selling Enterprises To Network Direct Selling

In the 21 st century economic society,direct selling has always maintained a rapid growth trend,total retail sales and staff are also rising.At the same time,the network marketing has permeated in every field relying on the advantages of the fast and convenient Internet.The Internet is changing the world,and affecting people's life and work,also affecting the operation of the traditional direct selling industry.The collision of Internet marketing and traditional marketing,lead us to think about whether enterprises need to change the traditional direct selling method or not.Under the background of e-commerce,the traditional direct selling enterprises should keep pace with the times,fully integrate with Internet marketing.After analysis the feasibility and necessity about the transformation from traditional direct selling to network direct selling,standing in the view of the enterprise is rational economic man,this paper argues that the traditional direct selling enterprises,especially foreign-funded enterprises,are very likely to change from direct selling to network direct selling entirety.But direct selling enterprises are often limited in using the Internet,because they can't find the right way and solution.Therefore,this paper suggests that direct selling enterprises should make proper reform before selecting network direct sales model.The end,in the case of Marry Kay,I make the model design and benefit analysis.Hope I can provide a reference for the transformation of the traditional direct selling enterprises.