Reasearch On The Location Of ZY Winery Distribution Center

The rapid development of economic globalization and market information bringsa series of dramatic changes in the world today, and the scope of a business is nolonger limited to the area, its extension has been extended to the whole country andeven countries and areas of the world. The development of economy cannot leave aconvenient mode of transportation, and logistics can be seen as the most important linkbetween production and sales whose position and function cannot be underestimated.The enterprise management cannot leave complicated logistics activities, anddistribution is the most important part of enterprise logistics activities. Whether itsworking is proper or not is directly related to the survival and development of theenterprise.This paper introduces the related theory of distribution center and analyzes theprinciples and factors of winery distribution center selection. Combining the reality ofZY winery, it analyzes the present situation and problems of the existing distributioncenters and comes to a conclusion that there still exists problems, such as the largeststorage capacity of distribution center can’t meet the needs of customers, sales spots incity are not reasonable, distribution center location programs adopted by distributioncenter are not optimal and so on.This paper proposes the solution of ZY winery distribution system optimization.As ZY winery has absolute advantage in the local market share, we set up a smalldistribution center in Yantai city to serve local market, and verify whether enterprise’spresent practice is reasonable by building models. As ZY winery distribution centersspread all over more than30provinces and cities, we consider setting up a fewdistribution centers with convenient transportation in yantai city to serve the nationalmarket.We use gravity method to build a single distribution center location model basedon the service level aiming at ZY winery conducting distribution center location in Yantai area target market, and come to a conclusion that: there is no need for ZYwinery to build a new distribution center in Yantai if it is to create a single distributioncenter but directly make ZY winery itself as a comprehensive enterprise of production,sales and distribution to realize wine production and distribution in Yantai. We use themethod of0-1programming model to build ZY winery multiple location distributioncenter models and use Lingo8.0to calculate aiming at ZY winery conductingdistribution center location nationwide, and come to a conclusion that: we need tobuild three distribution centers when facing the whole country to do business.