The Study Of MSL’s Supply Chain Management

With the global logistics economy entered the age of supply chain management,chain enterprises in China also have to face is the trend that the changing needs ofdomestic market and foreign chain business giants continue into the domestic market.This requires the chain enterprise should adhere to exploration, especially to improve thesupply chain management level of chain enterprise. The main purpose of this paper isthrough the chain management study of MSL supermarket and put forward solutions andmeasures to the chain management enterprises. This paper mainly adopts methods ofcomparative analysis, qualitative analysis and quantitative analysis.Firstly, we summarize the research status at home and abroad about the theory ofsupply chain management; discuss the view to supply chain and supply chainmanagement, laid the theoretical foundation for the research of MSL’s supply chainmanagement.Secondly, through procurement management, inventory management, logisticsmanagement and sales management to study the supply chain management of foreignsupermarket chains, and puts forward three factors which the supply chain managementin China can learn from. Also analyzes the present situation of supply chain managementand the chain operation development of China.Thirdly, the paper analyzed the purchasing management, inventory and logisticsmanagement, sales management and information system integration of MSL and putforward the problem of existence information technology construction, personnelallocation, work process and department of collaboration.Finally, construct the chain management model of MSL’s and supply the Protectivemeasures of supply chain managementfrom by information technology, supplierevaluation system and government support.