Study On Communication Strategy And Effect Of "Beautiful Jiangxi Scenery" Tourism Promotion Activities In2012

Review the history of human communication, every step of the masscommunication were followed with the birth, development and fusion of mediaclosely. diversified communication tools brought by technological developmentcreated condition for mass media to offer a wider range of services in different fields.To apply the environment basic functions of mass media to improve the effect ofcommuncation is an inevitable choice to improve efficiency and reach goal fordifferent fields.This article is under such background, take tourism promotion brand of Jiangxiprovince--“beautiful Jiangxi scenery” promotion activities in the year of2012asthe research object, analysis on three different tourism information communicationstrategies of Jiangxi, use quantitative research founctions to analysis communicationeffect under that given objective, which to help communication of Jiangxi tourismpromotion activities and department of brand communication of domestic tourism.This article is divided into four parts:The first part the introduction section. Introducting the condition of developmentabout Jiangxi tourism industry, summaring the process of topic put out, pointing outthe theoretical and practical significance of the research article,and then tell theresearch method and innovation.The second part is the second chapter. Expounding the definition of tourismpromotion and intronducing the “beautiful Jiangxi scenery” tourism brand, whichlays the foundation for the next research.The third part is the third, fouth and fifth chapter, which is the core section ofarticle.After the analysis of three different tourism promotion founctions, which is“beautiful Jiangxi scenery”,city promotion and tourism promotional video, study thecommunication effect of three communication strategies by quantitative analysis anddata, then show reach how much level about the communication effect.The fourth part is the sixth chapter, Sum up the ways and experience of activitywhich reach the expected communication effect, analysis defect of activities and explain error due to the method, which hope to make an contribution to Jiangxitourism promotion activities.