| China has changed hugely over30years of reform and opening, at the same time, softwareindustry also has gone from initial bud to today’s prosperity. With the development of thesoftware industry, software piracy has become popular. Using of pirated software to Chinesesoftware industry, even the overall economy poses a serious injury. But fortunately, theChinese government and people gradually realized the damage and take positive measures toprotect the intellectual property. And its environment has improved. The public can accept thelegitimate software more and more.And Microsoft as the largest software provider in the world has been very famous in chinasince it entered into China in1992, and its products and brands are accepted by Chinese users.Its sale performance has increased annually by the Chinese intellectual property protectionenvironment improves. Selling Microsoft software will generate huge profits in the market. Inthis context, the author who has a few years experience in the IT industry plans to found acompany for selling Microsoft software. So the author wrote the business plan in order to getoutside financial support because the entrepreneurial team has not enough money. At thesame time, Microsoft has very much successful experience deserving to be learned such as itsmarketing strategy and operation pattern. The business plan discusses deeply Microsoftsoftware sale project from different angles such as marketing, human resources, financewhich can provide references to others who want to do this kind of item.The thesis uses the theoretical framework of competition strategy, marketing theory, andmethods of financial analysis. And finally uses the financial evaluation to evaluate the projectand predict trends in order to attract investors for the sale of Microsoft software projectsequity swap, the risk of investment. At the same time hope to provide a reference fordecision-making companies to enter this market, but also provide a reference for futuresimilar projects undertaken. |
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