Research On Software Intellectual Property Protection And Management Strategy

In the knowledge economy time, intellectual property plays the most essential role ever in history in the social development. Software industry as an important part of IT industry, to seek its development by promoting technological innovation and more fierce competition in the field of intellectual property has become a prominent feature of today's market competition. Software is hard to R&D, expensive to innovate, short period to update. However, it costs little to spread, can be copied,pirated easily, and the whole process is covert. The existing of pirated software has frustrated the legal company's enthusiasm for innovation, and destroyed the investment environment. Although software companies have hit the pirated phenomenon all the time, still have little effect, so it's important to protect and manage software intellectual property efficiently.This paper stands in the software enterprise primarily, aiming to research software intelligent property protection and management strategy. Firstly, from the macro-aspect, based on the software's characters, discusses the relationship of government and the companies by "Nash Equilibrium"" limited rational Game" etc., points out how to hit the pirate through cooperation between legal software companies. We find that the key of protection depends on the behavior of government and the legal software company, and give them some useful advice. Then from the micro-aspect, the paper discusses how to manage intellectual property. Appraisal is the base of management, only if the companies realized the value of their intellectual property, could they attach more importance to it, and do more to manage it. As intangible asset, intellectual property has great value. There are many uncertainty and illegibility during appraisal, the appraisal methods used now have some disadvantage,so in this paper, Fuzzy Multiple Goals Decision-making Method Model is applied to appraise intellectual property for helping the companies appraise its value properly. In Part 4, the paper analyses intellectual property management by building intellectual property organization and cultivating experts related. Finally, give some constructive advice about software intellectual property management and protection to the companies。...