| Along with the nation’s sustaining and high speed increasing of economics, the applyingof industry automation is more and more widespread. Industry automation is one of the mostimportant technology for modern manufacturing industry appeared in20th century. The mainfunction of industry automation is to increase of efficiency and uniformity. Both the enterprisewho produce a large number of production and the factory who seek to supply flexible andcustomized service have to rely on industry automation technology. System integrationbusiness is a very important part of the whole industry automation chain. System integrator isthe supplier of industry automation solution. They use the automation product supplied byupstream manufacturer to integrate the automation system for end user. And it is the importantpartner of the industry company to promote their automation level. Currently,industryautomation system integration industry is in important developing period.After graduation from university, the author is engaged in industry automation industryfor long years. He is very familiar with the industry automation producer and their production,system integrator, and the channel etc. After emerging the mind of start a business with thepeople who keep the same idea, we would like to start a industry automation systemintegration company to supply system integration service. And take this business plan as thedissertation.The main content of the dissertation include project general situation, industry andoutside environment analysis, market analysis, organization chart and business operationmanagement, finance and risk analysis. The dissertation adopts P.E.T.S way to analyze themain environment of the company. Include political, economical, social, and technique part.In markets analysis parts, the five power model which is raised by Mr. Michael Porter is beenused to elaborate the compete scale of the industry. By S.W.O.T analysis, the strategydirection and the target markets subdivision of the company is cleared. By using4P marketing theory, the main marketing strategy is explained. The dissertation also analyzes the financingsituation by imitating way in the financing part. At the end, the dissertation evaluates the mainrisk of the project, and elaborates the method to cope with the risks. |