Research On Business Development Strategy Of Automation System Integration Of Hanswe

Hanswe's automation system integration business is one of the diversified business of Hans Group.It is mainly responsible for providing customers with automation system integration solutions related to small and medium power laser welding,and also responsible for project implementation and the whole process of service to meet customers' demand for automation production in factories or workshops.Over the past few years,relying on the rapid development of domestic laser manufacturing industry and industrial automation,the business scale has become larger and larger.At present,the business scope covers 3C electronics,kitchenware,household appliances,automotive accessories,hardware,machinery,clocks and watches,jewelry and other industries.Although Hanswe's automation system integration business is developing rapidly,there are still many problems,such as too many customization projects and new development projects,decentralized resources,long project cycle and low efficiency,which make the economic benefits low.With the increasing scale of domestic automation system integration business,a number of automation system integration companies with strong technical strength and advanced management level have emerged to join the competition.Hanswe automation system integration business development,internal management,core technology and so on are in need of improvement and improvement with the fierce competition.With this development,the survival and development of Hanswe's automation system integration business will be threatened.For this reason,it is necessary to study the development strategy of Hanswe's automation system integration business,so that Hanswe's automation system integration business can maintain its core competitive advantage.According to the development of Hanswe's automation system integration business,this paper starts with the analysis of the current internal environment of enterprises,such as human resources,technological capabilities,financial capabilities,operational capabilities and so on.Then,using PEST analysis method,we analyze the four factors of current policies and regulations,economy,social culture and technology in the external macro environment,use Porter's Five Forces Model tool to analyze and judge the current competitive environment,and use SWOT analysis tool to explore Hanswe's automation combined with the enterprise's internal environment and the existing main problems.Opportunities and threats faced by system integration business,advantages and disadvantages of enterprises,Hanswe's development strategy target system of automation system integration business is put forward,and Hanswe's overall development strategy of automation system integration business is selected and formulated.Through the integration of internal and external resources of enterprises,safeguard measures are implemented from the aspects of technology,finance,human resources,organizational structure and operation management to ensure the smooth implementation of development strategy,promote the continuous development of Hanswe's automation system integration business,and achieve the established goal of business development strategy.