Study On The Financing Problem Of Real Estate Industry

With the development of the industrialization, urbanization and modernization, the real estate industry is developing rapidly. And it benefits the processing of industrialization, urbanization and modernization as well. And the real estate industry has the characteristics including high density of assets, high redounds, and also high risk, which can benefit for many other industries and influence the whole state economy.At first, this article states the10years history of the real estate and the policies. Based on the history, it gives the analysis to the loan and conditions from the bank industry. We take the example of QuanYi Estate Company, to research and analyze the operation and finance of real estate industry,which could help us to find out how to improve the real estate business and get the new financing channels when the real estate companies face the problem of finance.Second, we analyze the internal and external environments of the real estate industry especially under the negative situations such as the macro intensive currency policy, restriction on the buying of estate, which cause the problems including the increasing of capital cost, long-term and slowly cash redounding, and there is high pressure on the finance.Finally, based on the above analysis, we give the solutions for the real estate which could help the real estate companies to find new, flexible financing channels and methods when they face the problems we discussed above.In summary, there is big space to improve for the real estate industry because the marketing and financing systems are not perfect in China nowadays. The real estate enterprises could improve the management, invest structure. And the macro economic adjustment of the real estate industry are both the challenge and opportunity, which could make them adopt the fine management and make the innovation. This will benefit for the whole real estate industry and the economy in China.