The Research On The Risks Estimation On The Port-Facing Logistics Park Project In Dong Ying

With the development of modern logistics in china, the construction of logistics parks, though with certain risks, is attracting people s attention as a method to ease the city traffic jam, mitigate environment pressure and give a full play to city function. What’s more, it can benefit the logistics enterprises and the city in economy and society as well. This paper takes the example of Dongying Port-facing Logistics Park and makes a detailed study of its risk management process, including risk identification, risk assessment, risk management and so on. Therefore, it will provide a theoretical basis and support for risk management of logistics enterprises.This paper analyzed the risks according to the practical situations, which exists in the construction and operation of Dongying Port-facing Logistics park project, and built a multiple objective assessment index system including market risk, management risk, economy risk, technique risk and environment risk. According to the fundamental theory of multi-layer gray synthetic evaluation approach, the risks of Logistics Park projects are analyzed and computed qualitatively and quantitatively. The result shows the risk of this project could be accepted. Lastly, based on risk identification and risk assessment, the paper takes comprehensive measures to reduce the effects of risks accordingly. To mask risk, the project should take measures such as analyzes logistics demand and feasibility; choose reasonable operation way, do logistics park’s enterprise immigration; develop customer-centered marketing strategy to reduce market risk. To management risk, the project should take measures such as train managerial talent; through strict management to construction; gain the government’s support to reduce management risk. To economy risk, the project should take measures such as raise funds to realize diversification of investment subject and form; research policy deeply to reduce economy risk. To technology risk, the project should take measures such as choose reliable construction enterprise; choose reasonable construction scheme; through construction by stages and operate while construction to reduce technology risk. To natural risk, the project should take measures such as prevent actions weather; improve traffic tradition to reduce natural risk.The paper provides a basis to the project’s risk management and helps the manager to reduce risks in Logistics Park by implement risk management of Harbor-vicinity Logistics Park.