Research On The Development Strategy Of Jbup Company Property

Property management as a new form of city management, fit the needs of the market economy, a new service industry. The property management from scratch, from there to Sheng, Property Management Company coverage is gradually expanding, and constantly improve the level of management. But it also has many problems and contradictions in the practice of property management, is gradually expand and become widespread social problem. At present our country’s property management level is low, the Property Management Company competition is very intense and disorderly, become development strategy of Property Management Company in the more and more important. In order to adapt to the new century, the progress of science and technology, social change and economic situation, the Property Management Company should formulate a long-term plan, and formulate the corresponding business development strategy. Therefore, based on the actual situation of JBUP company’s property, according to the company’s current development status and existing problems, the use of PEST analysis, five forces analysis model of Potter about the theory and method of EFE model, external factors evaluation matrix, IFE matrix and SWOT analysis of the internal factors such as strategic management, on the external environment, internal environment and development direction effect of JBUP property company development are analyzed, and the future development of the company points out the feasible direction, and then put forward the development strategy of the company in accordance with the actual, and puts forward the method of healthy development of countermeasures and some security from a strategic perspective, to ensure that the company can maintain strong competitiveness in the evolution process in the industry, and can help the sustainable development of the industry.The conclusion:strategic positioning of JBUP property company is considering the Binhai New Area of existing property projects, group projects, individual development and social progress four kinds of interest relationship, defining customer needs, determine the enterprise vision "JBUP property company as spokesmen for the brand of the industry". The strategic goal of JBUP property management company is to seize the rapid economic development of Binhai New Area and the city to speed up the process of the opportunity, and quickly occupied the market, expand the size of the company; improving the management ability and service level of the company; the training and the introduction of professionals, to build the company sustainable competitive advantage; to build the company’s resources, in-depth development company value chain, so that company resources sufficient value, enhance the competitiveness of the company, through five years of development, growth for the advanced management, good assets, the core industry is outstanding, competitive national first-class Property Management Company, eventually to become China’s leading property management service provider. The overall strategy for the JBUP property of the company’s present situation and according to the characteristics of the property management industry, Tianjin city property management market resources of their own, the JBUP property development company to implement the integration of growth strategy, and the formulation of the JBUP property company competition strategy and functional strategy. The integration of organization, process optimization, the development of human, incentive mechanism, many aspects of performance management, cost control, budget management, information feedback, control mechanism, market development, service, brand building, constructed the JBUP property company strategic implementation plan, the implementation of the program to ensure that the company has implemented the strategy of power and security implementation capacity, so as to promote the company’s overall strategic objectives.This paper is a development strategy for the JBUP property companies empirical analysis, with reference value the research development on the JBUP property of the company, and has certain reference meaning to the development of other Property Management Company.