Study On Development Strategy Of China Tiesiju The First Civil Engineering Group Co.,Ltd

Under the globalize background, the external environment of construction enterprise has completely changed in our country; many problems are exposed along with the increasingly fierce competition of the construction market. The Lack of strategic management is the most important problem in many cases. Based upon the associated ideas of strategic management,.the five forces model of our company is constructed. Based on the SWOT comprehensive evaluation, the paper studies our company in order to seek optimal development strategy for China Tiesiju The First Civil Engineering Group Co Ltd. This thesis mainly includes the following aspects:(1) This paper analyses the politics, economy, society and technology of external environment, and the industry competition environment of the company, Construct the five forces model. The paper indicates that China Tiesiju The First Civil Engineering Group Co Ltd is able to achieve development opportunities by taking advantage of rapid economic development in China, significant attention to the railway industries paid by the state and progressive promotion on technologies. However, it is still confronted with the threats of increasing competition and the greater bargaining power of suppliers.(2) The paper analyses the human resources, financial resources, organizational resources and material resources, then analyses the marketing ability, production ability, financial ability, technology research and development ability and talent cultivation of ability of the company.(3) Based on the above analysis, the paper constructs the SWOT model; Determine the future development goals and strategic scheme of the company, Put forward that the development strategy is carrying out the strategy of diversified growth, differentiation of strategy, high quality and low cost competitive strategy.(4) Based upon the strategy scheme and strategy implementation, the paper proposes the enterprise concept, innovation of Institutional culture, culture building, learning-oriented enterprises, fostering "four haves" and strengthen ideological work and spiritual civilization construction is the assurance of strategy implementation.