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Platform Model Of Automobile Maintenance Service In The Internet Age

Posted on:2014-05-27Degree:MasterType:Thesis
Country:ChinaCandidate:Y L GuoFull Text:PDF
GTID:2309330428978987Subject:Business administration
Abstract/Summary:PDF Full Text Request
This article will operate the author’s personally "Chexiaodi" project as an example, explore the Internet eracar maintenance and repair plat form mode of operation.As private car ownership in crease. automotive after market followed them into the high-speed development period, and carried a lot of market opportunities. Although, Chinese automotive aftermarket has business qualification mixed, lack of regulation and lack ofservice awareness. butit is undeniable that, precisely because there is a problem, gave more enterprises to enter the automotive after marke temerging market opportunities by the introduction of foreign auto partsretail model for Taylor. The Internet and the popularity of mobile Internet technology, boosting the online shopping and local services020industry opportunities. At present, China online shopping penetration rate among metises increased year by year, online shopping has become an irreversible trend of consumption, while serving as aliving020local branch of online shopping, also has abroad space for development.Looking at the domestic and foreign autorepair and maintenance market plat form model development process, who has appeared in the line of auto parts retail model, the line auto parts chain developed on line and off line unified management of large service companies and online auto Three typical parts sales plat form preamble mode. These three models in different historical backgrounds and different economic environment presentsresults of operations. Three modes although there are some limitations, but for the true sense of the emergence of automotive maintenance and repair platform market as played an important role in nurturing and enlightenment. Three mode stypical enterprise business idea sand results, but also to include car project, including the future of the younger emerging automotive repair and maintenance services platform operators have a profound inspiration.Based on the judgment of the market environment and has appeared on the market in the three preceding pattern analysis, we propose a "Chexiaodir" car maintenance and repair network platform project and how it works.The Chexiaodi Car maintenance and repair network platform is a product of the integration of the two markets. It will provide users with exclusive car accessories matching with parity and recommend mounting service provider network platform. The Chexiaodi platform utilizes its own has a30million auto parts information databases for private owners to provide exclusive accessories precise matching service, while younger car platform online access mainstream business platform of the seven accessories single product data, online next expansion Hangzhou and the surrounding cities car repair and maintenance services business as a partner, to become the first choice for car owners who service platform. In business operations, product marketing and product alternation, the car has a clear plan brother direction.This in-depth analysis the Chexiaodi platform business model, industry-academic expectations caused deep thinking, causing widespread concern in academia and industry to attract more elite who work together to promote the automotive after market business model innovation.
Keywords/Search Tags:Automotive Aftermarket, Online Shopping, Platform Model, O2O
PDF Full Text Request
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