| In recent years, with the rapid development of China automobile industry and the surge in car ownership, as car after market auto service industry is facing an unprecedented development opportunity. Because the broad market prospects for China’s automotive service industry, and lower barriers to entry, the introduction of the relevant industry standards lag, regardless of whether the funds, the availability of technology, the availability of branded businesses and even individuals have rushed to join the industry, leading to the market competition into a state of extreme disorder. Batch of auto service companies competing to enter the market, and many car service companies are struggling to survive because of various reasons, closure or sale.In this context, the bigger and stronger commitment to the country’s Meiying automobile service company has a certain reputation in recent years more and more car companies feel the impact of competition in the market, there has been declining margins, loss of customers and other serious problems, must profound reflection own market positioning strategy and a matching response.This article will combine the eagle auto service company management present situation and the marketing practice, using the market positioning,4c marketing, integrated marketing, experience marketing, relationship marketing, word of mouth marketing classic and modern marketing theory, to explore the American eagle auto service company in China’s automobile service market of reasonable positioning, and the corresponding specific marketing strategy combination research deeply and in detail analyzed.Results of this study will be a regular car service companies in the Chinese automotive service market to break the siege, providing an important reference to grow and learn, to regulate the domestic automotive service industry as soon as possible, and thus contribute to a stable development, and ultimately for the majority of The Chinese auto consumers benefit. |
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