Research On IMC Strategy For Hisense Appliances Brand In Saudi Arabia

Nowadays, From fruitful daily use products to kinds of electric products,"Made in China" is already well known, However, How many companies will extend their business outside, how many global brand will be promoted, how many premium product will be accepted and how many marketing position will be welcomed, The answer is not clear, we are seeking and waiting.Electric and Home appliances market is one of most competitive market in the world, Top brand from Korea like SAMSUNG and LG is extending their business globally, a lot of marketing way has been used. What’s more, the rapid change on new technology has created a lot of Hotpoint during different people. In addition, Customer become more smart ask for more feature, that will create big challenge for all Chinese brand who don’t have enough technology backgroundBased on Saudi’s current marketing status and future marketing communications trend. This thesis is trying to find solution for all Chinese brand like Hisense to fight with market competition, while many changes on product, channel, price.supply chains,, customer needs, environment and competitor. Back up Chinese style, focus on one brand and make one sound, work together with all different method, finally we find the way to implement integrated marketing Communications.The thesis includes3main parts, party one is to introduce the background and meaning for this research, and then analyze different integrated Marketing communications method; Party two is analyze Saudi marketing communications environment and what does Hisense have done on marketing, and what is the problem.. Party three is the planning on Hisene Integrated marketing communicationsWe hope this thesis will be good example for all other Chinese brand who want to enter and marketing in fresh market in Asia and Africa...