Assessment Model Research Based On Fuzzy Comprehensive Evaluation About Development Potential Of China’s Professional Market

With the rapid development of Chinese economy, the specialized market of Chinahas gone through extensive management stage, and entered the intensive andstandardized operation stage. In the face of double impact from new retail format andnetwork transaction. How to enhance their competitiveness, play collects benefit,drive an industry to develop, explore the further trading function such as productsdispay. exchange of information and so on, which has become the key to thesustainable development of the professional market.This study is based on the potential development evaluation of the professionalmarket, first of all, analysis the relevant theoretical, and put forward the concept of theprofessional market development potential based on the recognition of professionalmarket and development potential. then analysis mechanism of11impactfactors(policy support prospects, industry position, the local economy, core facilities,human resources, location advantages, strategic management, organizationalmanagement, technical innovation, dominant accumulation, invisible accumulation)from macroscopical environment, management ability, resource strength,accumulation of power, and establish a new comprehensive evaluation model byimproving the"funnel-horn"model. Based on prospective, dynamic, comprehensive,systematic, the feasibility, we select index and determine the index weight by theanalytic hierarchy process, completed the construction of professional marketdevelopment potential evaluation system. Finally, using the system to evaluate theselected subjects, and according to the evaluation results in light of the actual localconditions, put forward adjustment strategy.This study completed the evaluation on the professional market developmentpotential, and construction of potential evaluation system expand of evaluation rangeabout the professional market, optimized method and way about upgrading, and thereis a certain reference value on the professional market management.