Enterprise Development Strategy Research Of PGMA Co., Ltd.

Non-ferrous metal is the national economy, People’s Daily life and the defense industry, science and technology development essential materials and important strategic materials, the basis of agricultural modernization, industrial modernization, science and technology and national defense industries are in need of non-ferrous metals. There are many countries in the world, especially developed countries, are racing to develop the non-ferrous metal industry, increase the reserves of nonferrous metals. Nonferrous metal mineral resources in our country, the non-ferrous metal industry in numerous enterprises, non-ferrous metals industry in the steady growth as a whole, but should not be ignored, the non-ferrous metal industry overcapacity, the structure unreasonable, the concentration is not high, the problem such as resource support capability is not strong or prominent, and the technological level remains to be improved, increasing environmental pressure. The non-ferrous metal industry in the next few years, the large-scale merger and reorganization, and merger and reorganization will become an advocate fundamental key. The us subprime mortgage crisis and European debt crisis, the international and domestic macro environment development great change, with the development of science and technology as well as the ability of the enterprise management, enterprise own internal environment has changed a lot.At present domestic scholars of non-ferrous metals industry enterprise strategic research rarely, mainly focus on the non-ferrous metal industry market analysis and prospect of research and under the background of informatization and industrialization fusion of non-ferrous metals industry enterprise development strategy research. But in view of the concrete to the analysis of the non-ferrous metal industry enterprises face a new macro environment and the enterprise own conditions on the basis of enterprise development strategy research of non-ferrous metals industry study hardly. The conditions for the development under the new situation as well as the enterprise itself under the very big change, how the enterprise development strategy. Is on the basis of relevant theories, this paper adopts the method of normative analysis, on the basis of a large number of literature review, Guangxi PGMA co., ltd., for example, through to the flat with PGMA is confronted with the macro micro environment, the enterprise itself advantage disadvantage factors such as, the PGMA enterprise development strategy research, and to the development of Chinese nonferrous metals enterprise strategy put forward some reference Suggestions and countermeasures. This paper mainly includes the following content:The first chapter, the analysis of this article research background and research significance, and the theory of enterprise strategic management theory research at home and abroad in this paper.The second chapter, paper flat in PGMA the external environment, the particularity and importance of nonferrous industry, industry scale and prospects for development on the basis of the analysis of problems, this paper expounds the flat in PGMA development of macro environment and industry environment, and the flat in PGMA. The main competitors are discussed, finally, the research and analysis in PGMA facing the opportunities and threats.The third chapter, a detailed analysis of PGMA’s internal environment, namely the status of the organization, understand their own various conditions to determine the enterprise competitive position in the industry to explore PGMA has its advantages and disadvantages.The fourth chapter, PGMA enterprise strategy is discussed in detail.The fifth chapter, conclusion and enlightenment. This paper summarizes the research work, and analyzes the enlightenment from the non-ferrous metal industry enterprise development in our country.