The Marketing And Management Research Of A Company’s Non-Oil Business Development

Refined oil wholesale, retail and market access conditions as the country has gradually liberalized the foreign multinational oil companies one after another to seize the Chinese oil product market, competition in the domestic refined oil market showed a white-hot state. Gradually in the refined oil market "fully market-oriented" process, the domestic gas stations will gradually into the oil sales profit era.With the rapid development of the national economy, people’s living standards, increasing disposable income of the household income increasing the proportion of people’s consumption concept has undergone profound changes, domestic automobiles, especially the rapid increase in the number of private cars and domestic oil companies face threat to the fierce market competition and falling profits, have introduced at the gas station convenience stores, car maintenance, car repair, fast food and other non-oil business.A company at the same time continue to be a gas station oil business started to expand non-oil business, in order to obtain a new profit growth point, but still in its infancy at this stage the gas station, non-oil business, types of business also a single, relatively poor operating conditions, most of the gas station’s non-oil business in the stage of low profitability.From the non-oil business, the development of the domestic and foreign oil companies begin to analyze and summarize the problems that exist in the non-oil business development, market development combined with Company A and Company A region of non-oil business, Company A non-oil business development positioning and development strategy.