The Research On Enterprise Business Model Based On Grounded Theory

The rapid evolution of information technology and globalization led to the rapidchange in technology and the environment. To accelerate and promote the study ofbusiness model innovation, In the modern enterprise management, business modelinnovation has attracted more and more enterprises high-level leadership attention. Inorder to adapt to market changes, more and more enterprises to join in business modelinnovation and the winning team. As a new analysis ideas and analysis framework, thebusiness model has attracted high attention of the academia and industry, also animportant way for enterprises to obtain the competitive advantage has become.However, a lot of business model research results to reach a consensus on the basicconcept has not yet, but there is no society generally recognized theoretical system anddefine the concept of a unified form. This paper attempts to use the grounded theory,through the analysis of a large amount of data and the nature of the business model andcore logic, the business model of this complex concept, using the classical qualitativegrounded theory study on the method of system analysis of a large number of businessmodel data. Through the analysis, expounded the nature of the business model, exploresthe relationship between the factors of business model and enterprise, innovation andimprovement of research methods business model, and build a business model system,which provides theoretical basis for further theoretical research, commercialpractice.Thesis by analyzing profoundly expounded the essence connotation businessmodel issues, innovative companies looking for business model design and the path ofinnovation and research methods to improve the business model and build a businessmodel system for further theoretical research, business practices provide a theoreticalbasis.The in-depth analysis of the business model in the analysis of the influence ofvarious factors, the business model, but also on the relationship between various factorsof business model and business model and strategy, the relationship between the changeand innovation of business model types are discussed, that is the core value propositionlogic business model definition, and constructs the business model system, whichprovides theoretical basis for further theoretical research, commercial practice.