Study On YQT Seafood Professional Company’s SCM Mode

With the construction of the Shandong Peninsula Blue Economic Zone as anational strategy，and the arrangements to make Qingdao into Blue Economy leadercity, Qingdao seafood intensive processing enterprises have gained new opportunitiesof development, but it’s also facing new challenges of competition. As amicro-intensive seafood processing enterprise, YQT Seafood Professional Companyneeds to take advantage of the opportunities and meet the challenges. At present,under the pressure s of fierce external competitive and shortage of internaldevelopment, YQT Seafood Company starts to enhance its market competitivenessfrom the perspective of supply chain management, and it’s also committed to build thesupply chain management model to adapt to their own development. Thus, it’s helpfulto totally solve or partly solve the supply chain management issues.YQT Seafood Professional Company’s professional supply chain managementmodel constructs based on the foundation of supply chain management status, issuesand roots analysis. It has also introduced a hybrid push-pull supply chain management;moreover, with the guidance of coordination theory, the concept of agile ideas andinformation sharing philosophy, the company has proposed three levels ofprofessional seafood supply chain management structure, i.e. make the supply chainmanagement objectives as the operation guide, make the Supply chain managementobject for bearing body, and make the push and pull hybrid supply chain management,the diversity of demand management, manufacturing management, agentsmanagement, customer service management, and information sharing management sixspecific parts as the support frame. Thus, YQT Seafood Professional Company canmaintain a sustainable competitive advantage and achieve full chain of profitmaximization. The following content analyses the supply chain management model’ssix specific parts, its role, key management direction, etc.1) Make the supply chain management objectives as operational guidance.Building a new supply chain management model helps YQT Seafood Professional Company fostering a sustainable competitive advantage,“to meet the different needsof the market and react quickly and accurately”. Pursuits the whole “chain” concertedeach node enterprise and maximize profits.2) Make the Supply chain management object for bearing body. YQT SeafoodProfessional Company specializes in the formation of primary raw materialprocurement agar, agar jelly production, R&D agar, agar jelly inventory, agar jellyand jelly sales as the main content of the supply chain closed loop managementobjects.3) Make the Specific structural support framework. The six specific parts includethe push and pull hybrid supply chain management, the diversity of demandmanagement, manufacturing management, agents management, customer servicemanagement, and information sharing management. The structure supporting frame isbased on YQT Seafood Professional Company’s existing supply chain management. Ithas analyzed the status quo, the part of the functions and role play. According to itsoriginal objectives, the main management explicitly designed to solve prominentproblems exist in the company. The supply chain is driven by the push-pull supplychain management, guaranteed by the information sharing and management,furthermore, the six specific parts mutual influence, mutual connection, promoting thewhole process of supply chain management.The next step, in promoting the implementation of supply chain management inthe process of starting, YQT Seafood Professional needs to execute from supply chainmanagement objectives angles, and construct its supply chain management framework.The first one is to analyze the possibility of collecting network building and productdiversity demand through diversification demand information, furthermore, enhancethe ability and level of enterprises to meet the demand for differentiation. The secondone is to predict by the order flow implementation, dynamic tracking and futureorders, so that the supply chains can quickly response to the market. The third one isto protect the whole chain profit maximization and construction, from raw materialprocurement product channel development, regional agents, retailers’ dailymanagement and safeguarding the rights and interests of consumer complaints, to solve the five aspects of the related conditions.