Research On Provision Mechanism Of Regional Tourism Public Information Service

As one of the key parts composing tourism public service, Tourism publicinformation service has crucial importance in the development of tourism industry.The progress of regional tourism integration has gradually been turning tourismpublic information service provided regionally, to break the administrative barriersbetween isolated cities. China has been building tourism public information servicefor20years, although which has been benefiting tourists, with some problemsexisting as well, such as，unchecked building，resources wasted, function weaken,regional rfagmentation. This paper, from the strategic perspective of overall andintegral region, based on the relevant theories of public management, oturism,regional studies, using methods of ifeld research, questionnaire, AHP analysis, SPSSclustering analysis, quantitative analysis by calculation model, explored how toprovide tourism public information service regionally on meso-level: studies itsconnotation, attributes, classiifcation and structure of provision system of regionaltourism public information service, deduced its mechanism and models of rfomspatial and providers relationship, and took the Yangtze River Delta as a case toconduct an empirical study.Chapter1is the introduction. Based on the analysis of the research backgroundof the provision of regional tourism public information service, expounds thetheoretical basis and practical signiifcance of this study, and determines the maincontents, framework and methods.Chapter2is the literature review and theoretical principles. In this chapter, thedomain and foreign related researches were rearranged and reviewed. For the studycan be a complex of regional, tourism, information and public management studies,this research took these theories as theoretical principles, public goods，newmanagement, regional spatial organization, touirsm spatial structure, and redeifnedthe connotation of tourism public information service, and regional touirsm publicinformation service.Chapter3is the systematical dissection of the provision of tourism public information service. In this chapter，the provision system of tourism publicinformation service is ail-roundly and systematically dissected rfom four aspects,elements, attributes, classification, structure. Base on its elements and attributesanalysis, the regional tourism public information was divided into four categories inaccordance with physical space, composite space, demanding degree and publicdegree, and the spatial and functional structure was dissected according to theclassification.Chapter4included the mechanism and models of the provision of regionaltourism public information service. In this chapter, some providing models werededucted from two different aspects: according to its temporal and spatial variationfeatures, it was deducted into dot balance model, clustering unbalance model,hierarchical diffusion model and network integration model; according to itspublicity and the relationship of providers, it was deducted into pirvate-sectorautonomous model, low-level public-sector dominant model, public-sector’ highcentralized model，diverse decentralized model.Chapter5is the empirical study of Yangtze River Delta. This chapter built up ameasurement indexes system and measured the providing quality in quantitativemethod, of Yangtze River Delta. Combined with the qualitative analysis，its featuresand attributes in spatial, ifinction and partnership were included. Finally，measureswere put forward for the future development of the provision of tourism publicinformation service: network-oriented developing, function promoting developing,multi-body providing and regional governance.Chapter6is the conclusion. This chapter summarizes major researchconclusions achieved, and generalizes questions that require further probes andimprovements.