Research On The Development Strategy Of Hongcheng Road&Bridge Engineering Co.,Ltd. Of Yunnan Highway Construction Group

In this article, the theory of strategic management of enterprises is in combination with the management practice of Hongcheng company. This research is based on the needs of company’s development. The author starts from the management environment inside and outside of Hongcheng company, using the theory of PEST, Potter’s five forces model and SWOT analysis method, analysing by means of the macro economic situation, prospects for development of road&bridge industry, the company’s management mode, human resources, financial status, production management ability etc, to study the selection and implementation of the development strategy of Hongcheng company. The full text is divided into six parts to carry on the writing. All of the process sectors involved for drawing up the development strategy of Hongcheng company are analysed and expounded systematicly. Finally, around the strategy objective of Hongcheng company, the author advances the implementation of the recommendations and specific measures on the development strategy, from the respects such as the enterprise culture, organization structure, capital operation, performance pay system etc. To draw up a case of realistic development strategy adapts to the need of market competition and Hongcheng’s development, if they want their company to be a famous enterprise which is lasting a hundred years.