The Research On Cemetery Marketing Service In CD

With the development of market economy, cemetery industry marketwill inevitably from simplification to diversification development. In the process, thefocus is on service marketing, product, price, channel, personnel, tangibledemonstration, service process, and so on marketing strategy there is room forimprovement. However, because of the particularity of the cemetery industry, so fewpeople research, to collect data. Therefore, the difficult and complicated engineeringthere are many problems to be solved. From optimization service elements, improveservice quality, etc., studies the problems of the cemetery in the marketing service, helpto the development direction of units operating cemeteries, also is advantageous to thecemetery set up the enterprise brand in the market, has the very realistic significance.Based on the study of the cemetery in the marketing service problems andoptimization strategy for target, CD cemetery service marketing, for example, athorough investigation into the CD cemetery early, medium service, after-sale serviceand so on, analyzed the CD cemetery marketing service status and evaluation, it isconcluded that the CD cemetery marketing service there are a lot of problems andlimitations. To solve these problems and limitations, the paper from product design,price, service personnel, tangible demonstration and process optimization, etc, putforward many practical Suggestions, such as how to design a joint customers needproducts, how to formulate a reasonable price, how to improve the professionalism ofthe service personnel, how to optimize the existing process and so on. TheseSuggestions can promote the further development of the industry.