Study On The Business Strategy Of Yunnan The Inn Boutique

Yunnan Province, region is vast, with many unique natural and cultural resources, which makes Yunnan have be richly endowed by nature tourism resources, and the current number of four-star and five-star hotel in Yunnan province is very large, but for passengers more and more personalized requirements are not satisfied. As a new hotel format The Inn Boutique, has been more and more high taste and high income from tourism and business people favor, has also become a hot investment in Hotel industry.This paper summarizes the development status of Yunnan The Inn Boutique and current characteristics, and through the analysis on the The Inn Boutique status and business environment, understand the development of Yunnan province The Inn Boutique advantages and existing problems, and puts forward the hotel industry in transition to the The Inn Boutique industry and The Inn Boutique industry in the development direction of business strategy innovation and future The Inn Boutique the. Management and development strategy of Yunnan province of the The Inn Boutique, has very important significance to the development of Yunnan tourism industry and hotel industry, Yunnan province is a big tourism province, The Inn Boutique and The Inn Boutique is not only represent the general trend, it has the advantage of competitiveness, has the natural and cultural resources and rich in The Inn Boutique, personalization there are great advantages. But because the The Inn Boutique industry development is not mature, its development will inevitably go wrong, make the management and the scientific development strategy, accurate not only promoted the development of the industry, is also a kind of regulation of the industry.