The Development Status And Countermeasures Of Vegetable Seed Industry In Nanning City Of Guangxi

It was a historic opportunity for the development of modern crop seed industry brought historic opportunity to the development of seed industry as the publication of the View of the Regulations on Accelerating the Development of Modern Crop Seed Industry. Nanning has superior natural resources and a good location advantages and we should grasp this opportunity to speed up the development of vegetable seed industry. In this paper, we imposed some development strategies and countermeasures according the results from the SWOT, analysis in the basis of the investigations of Nanning vegetable seed industry.Our results showed that the enterprises integrated with breeding, reproduction and promotion had been appearance in Nanning vegetable seed industry. These enterprises paid more attention to the publicity, marketing and after-sales service of the seed productions. And they also established the sales network by various ways. It could be found that these enterprises had intensive senses about the corporate brand, the protection of property rights, cooperation and law awareness for their seed productions. They usually had varieties vegetable seed productions. However, these enterprises were usually in a small scale with weak competitive strength in the market. Another three problems were as following:1) the investment of breeding and reproduction was too little;2) little efforts were to put to the protection of their breeding achievements;3) the seed industry associations didn’t play their role well and made little effects for the development of the vegetable industry.We imposed that the growth-oriented strategy combined with a variety ways of operation should be applied in Nanning vegetable seed industry according to the results of SWOT analysis. The growth-oriented strategy, the cooperative strategy and defender strategy should be simultaneously formulated. We could pay more attention to the basic researches in the growth-oriented strategy in order to lay the foundation for the commercialization of breeding and mobilize the enthusiasm of talent. It could also advance the development of targeted breeding for new varieties and the distinctive advantage varieties, activate the new markets, especially the markets in ASEAN countries. The cooperative strategy includes reducing the cost of management, strengthening the brand efficiency, building a more stable market arrangement, enhancing the cooperation with other enterprises. The defender strategy will encourage a certain strength of the weak enterprises in vegetable seed industry to improve competitive strength.Finally, we imposed that we could adopt interventions as following to promote the development of vegetable seed industry in Nanning. The seed industry should be strengthened to be a nonprofit foundation and a basic industry; the innovated talent for vegetable seed industry should be trained; the establishment of a commercial vegetable seed breeding system should be encouraged; the natural resources and local germplasms should be fully used and developed; the competitive strength of enterprises should be promoted by degenerating and recombining between enterprises; the seed industry associations should play their full role in the development vegetable seed industry by strengthening the validation of new varieties of vegetables to protect the intellectual property and the benefits of their breeders; the international science and technology cooperation and exchanges were also be encouraged to exploit international markets.