Research On Marketing Strategy Of Qingdao YD Biological Technology Co., Ltd.

The beauty industry need little investment, but it is closely related to people’sdaily life, and it has now become one of the most important daily consumption. Inmany beauty products, EGF (Epidermal Growth Factor) is a quite creativeachievements, and it is an important cell regulatory skin growth, renewal andmetabolism of growth factor, has superior efficacy on skin repair. Now, in the EGFproduct R&D, manufacturing and sales, there are many domestic enterprises havebegun to emerge. So how to promote the sustainable development of enterpriseseffectively through the combination of marketing strategies, has become the focus ofwidespread concern in theoretical circles and enterprises.Qingdao YD biotech Co. Ltd is a typical enterprises in cell growth factordomain,which has obtained a excellent growth performance through unremittingefforts and many years of development. Its product and brand has earned so manyhonors from the vast number of dealers, agents, beauty salon and final customersconsistent praise.However, in the face of the progress of science and technology,information overload and increased competition and many other challenges,YD Co.,Ltd. can not dare laches, constantly thinking and improve the company’s marketingstrategy and implementation measures. Based on this, this study fits the developmentneeds of the company, has laid a solid foundation for investigation.This paper choose a research method of case study, interview and documentanalysis, the application of the theoretical analysis and the marketing strategy of themarketing environment, the seven chapter based on the marketing of the caseenterprise. This thesis is divided into seven chapters, each chapter is the main content:introduction, theoretical foundation, Qingdao YD biotechnology limited externalmarketing environment analysis, Qingdao YD biotechnology limited companyinternal marketing environment analysis, Qingdao YD biotechnology limitedcompany marketing strategy choice, Qingdao YD biotechnology limited companymarketing strategy implementation measures and research summary and futureprospects. Among them, the internal and external environment analysis and themarketing strategy of portfolio selection is the key point of this thesis.The study concluded that, external marketing environment of Qingdao YDlimited company of biology science and technology: cell growth factor products focus on improving the skin, anti corrosion and other functions, so the product is differentfrom daily cosmetics, can only operate with the professional beauty equipment in thebeauty salon; cell growth factor product belongs to the category of professional line ofbeauty, need to pass manufacturers--agents--multi channel sales salon; cell growthfactor products mainly through professional sales channels to word-of-mouthmarketing and the unique function to win consumers, the market demand for productswith a40%annual growth trend; the professional line of cosmetic industry is still inthe development stage, so the lack of industry standards, similar products marketingmode, there is not much difference, professional line of beauty industry layout has notyet finalized.Internal marketing environment of Qingdao YD limited company of biologyscience and technology: the company founders enterprises work experience, masterthe price management knowledge comprehensive; companies attach importance toproduct development, has inside and outside the province and several research cell,gene and other fields of scientific research institutes, and highlight the characteristicsof marine biological gene the company has outsourced the production stage; from thedevelopment of self built factory, created the conditions for and the industrial tourismand experience marketing combination; attach importance to the company channelmanagement, training and coaching in the various partners have intensified theirefforts; company is vice president of the national hairdressing industry associationunit, in addition to integrate into the industry environment, enhancing the visibilityand reputation, for the beauty industry’s influence is also constantly.The above analysis based on the internal and external environment, Qingdao YDbiotechnology limited company marketing objectives: to cover all areas and anti-domestic service to beauty, customer demand, in the1/3market area do share leader,continue to maintain and enhance and agents at all levels of cooperation andcooperation ability, perfect and improve the company product marketing system,supply chain process and brand promotion skills, continued to expand in marinescience and technology features of the anti-aging gene beauty products series. In orderto achieve the above goal, Qingdao YD biotechnology limited company marketingstrategy for the next step:(1)Product strategy. Strengthening scientific and technological innovation marketlaunch speed, using different technology, different functions and add differentcapacity, different prices different nutritional composition of multi-level products;make full use of company resources and R&D capability, appropriate to introduce lineof beauty products, breaking the previous only in beauty salons and restrictions on thesale of the integration; product R&D, manufacturing, packaging, transport chain. (2)Price strategy.product positioning for the niche market of high technology,high value-added, high price, more profit, take the mode of operation, high cost; withrich and series products, pricing strategy should be adjusted accordingly, adopt morepricing strategies targeted, subdivision.(3)Channel strategy. As scale increases, category, strength, the market size isrelatively large, the market potential than a good provinces such as Qingdao, Hubei,Chongqing, should establish a direct subsidiary; because the new product strategyincludes the launch a variety of line of beauty products, these products are verysuitable for the use of the network platform directly to the terminal the customer, orby line sales.(4)Promotion strategy. Strengthening public relations marketing, theestablishment of communication and dissemination of the relationship betweenenterprise and government, and consumers, and employees, to win the public trust,understanding of organization.