Research On The Marketing Strategy For The Hairdressing Supplies Company Of KEM

Business marketing strategy is not a fresh theme, because of the constantly increasingwith the continuous development of enterprises as well as the reform and opening up, theenterprises of our country, and how the internal and external competition advantage, finding adevelopment, then you can not do without opened the formulation of development strategies.Marketing strategy as an important part of enterprise development strategies, of greatsignificance to the development of enterprises. Barber industry as an important part in themarket economy, in recent years, with the economic development and people’s livingstandards improve, has been developed by leaps and bounds, but reasonable volume industryalso faces competition. And for the industry in terms of processing capacity, often itscompetition is the marketing competition, the effectiveness of the marketing competitiondirectly associated with the marketing strategy. It should be noted that, in the formulation ofmarketing strategy for hairdressers enterprises should not only stay on the surface, but shouldfocus on mining connotation, advocated a deep, more powerful marketing strategies. The theKanger US as a management capacity enterprise in the fierce market competition advantage toattract more consumers, has become the focus of its marketing strategy formulation.From the theory of marketing strategy, to a certain extent, of its marketing strategy onthe basis of analysis of the Kanger beauty both inside and outside the company marketingenvironment factors. Then internal SWOT analysis Kanger beauty company marketingadvantages, and disadvantages of existing opportunities and threats encountered the overallanalysis, based on a marketing strategy.On the whole, this article is divided into four sections:Chapter One: The proposed topics of the background and significance of the research,the research status at home and abroad as well as the research method and content;Chapter Ⅱ: starting from the theory of marketing strategy, introduces the connotation ofthe marketing strategy, marketing strategy,,4PS,4CS,4RS three major marketing theory the simple introduction；Chapter: Kanger company internal and external environmental factors do an analysis,and on this basis its marketing strategy;Chapter4: SWOT analysis, Kanger products advantages, weaknesses, opportunities,challenges, and on this basis in the formulation and implementation of the company’smarketing objectives, market positioning and marketing strategy proposed countermeasuresand suggestions.Through this research, I hope Kanger-US companies, and even hairdressers suppliescompany marketing strategies to promote the fast and healthy development of China’shairdressers supplies industry to enhance its competitiveness in the market.