Study On The Financial Service Problems Of Urbanization Of Bank B

Urbanization refers to during the process of industrialization, rural people migrate into the city, and rural labor turn to the secondary industry and tertiary industry, it is an important symbol of a country to achieve modernization. Guangxi province is the forefront of the Development of China’s Western Region, and this round of urbanization will lead rapid economic development and industrial upgrading and bring tremendous business opportunities for commercial banks. In this process, the commercial banks should play a leading role to support the new urbanization actively, and also to seize this opportunity to accelerate business transformation and restructuring, promote their development.This thesis takes the financial service problems found in the urbanization of Guangxi as the research subjects, following the method of ’discover problems-study problems-solve problems’, using the method of historical analysis and the method of transverse analysis, to analyze the characteristics of new urbanization of Guangxi and financial services demand generated. The thesis presents a comprehensive S.W.O.T analysis of Bank B, Combined with the actual situation, referring the other advanced commercial banks’experience in the process of urbanization, proposed Bank B to increase support for urban infrastructure and participation in government public affairs actively, and provide assistance for the development of Bank B in the next few years.