Study Of Agriculture Geographical Brand In Wuling Mountain Area

Geographical brand have relationship to a local economic development, theXiangxi area natural resources, rich natural resources, tourism resources be richlyendowed by nature, brand development foundation in Xiangxi economic industrialcluster has very strong, although the Xiangxi area brand has become smaller, andformed a group with tourism, agriculture is the main industry in the development ofregional brand however,"wine is also afraid of deep alley", therefore,basedon the regional brand, how to play a greater economic value,how will the tourismresources andthe Xiangxi area natural resources are linked together, the establishment ofa more strong brand effect, which deserves further research.In this paper, the author intends to development present situation from the Xiangxiregion’sresources and the existing geographical brand based Ongeo graphica brand, firstthe basic concepts and features of the sort, the emergence and development ofgeographical brand is the inevitable requirement of economic times, geographical branin the development of long-term, there are four factors for the formation of geographicalbrand in an area can affect the formation of, respectively, the government policy factors,geographicalfactors, factors of enterprises themselves and, industrial cluster factors;secondly the advantages and disadvantages of Wuling mountainous geographicalbrand, relying on the development of differentindustries, the paper analyzes andsummarizes the current situation of geographical brand construction in the area, andpoints out that the brand encountered problems in the development process aredescribed. In the third paper, from the perspective of the development of geographicalbrand of Xiangxi area, Xiangxi area of geographical brand created from Xiangxi insideand outside regional two aspects to enhance the value and counter measures arediscussed.