The Study On Development Of Personal Financial Service For Inner Mongolia Branch Office Of Agricultural Bank Of China

With the sustained and stable economic development, residents’ income has increased significantly, which bring to the people’s growing demand for financial services, this means that the commercial bank personal financing business has a huge development potential and space. But, along with the foreign Banks, regional Banks and joint-stock Banks entering Hohhot, the current development of personal financial services of Inner Mongolia Branch Office of Agricultural Bank of China is far behind the pace of market demand, how to learn from the experience of international advanced banks’ personal financial services, combine with the actual situation in Hohhot, promote better and faster development of personal financial services of Inner Mongolia Branch Office of ABC, maintain and further improve the personal financial products in the financial market share, is an urgent problem for Inner Mongolia Branch Office of ABC to solve.This thesis studied the development of personal financial services of Inner Mongolia Branch Office of ABC, introduced some reviews of the research and theory about personal financial services of commercial bank, systematically analyzed the development status of personal financial services of Inner Mongolia Branch Office of ABC, analyzed the restriction of development of personal financial services of agricultural bank in macroscopic and microscopic aspects, referenced personal financial development experience abroad, introduced the advanced experience of personal financial services of UBS and Citibank. Aiming at the problems of development of personal financial services of Inner Mongolia Branch Office of ABC, put forward the corresponding countermeasures and suggestions about internal operating mechanism and improving the external environment in its development of personal financial services of agricultural bank.