The Research Of Corporate Development Stractegy For Guilin Qiao Tianxia Company

With the development of our country’s economy, the improvement of people’s living standard, people’s need for hanger products is growing, bring broad prospects for hanger industry. But as the national requirement for sustainable development, and emphasis on energy conservation and emissions reduction, it has effect on the competitive landscape of the hanger’s bamboo industry. Enterprises in the new stage of the industry, for businesses, risks and opportunities exist at the same time.Hangers belong to labor-intensive products, low-cost human and property conditions may also become unsustainable because of the economic growth. For small and medium-sized enterprises, to be in an impregnable position in the competition, must be conducted for the enterprise development strategy planning, to gain a competitive advantage.Guilin qiao tianxia company is a leading enterprises of provincial forestry industrialization in the guangxi zhuang autonomous region, is a comprehensive hanger production group which includes planting, production, sales, research and development.As the industry competition environment and competition pattern changes, Guilin qiao tianxia company need to solve what kind of strategic adjustment should be taken, to gain advantage in the new situation of market environment.Based on the research of domestic and foreign scholars,this paper treats qiao tianxia company as the research object, collects a large number of relevant data, and conducts a comprehensive system of comb for the current external environment and internal environment. It uses PEST analysis to analyze the external environment.According to the hanger industry characteristics, it has made the detailed analysis to the political and legal environment, economic environment, social culture environment, technology environment and hangers industry of company county-LiPu Xian. At the same time,it analyzes corporate resources and capabilities.Based on the analysis of internal resources and external environment, this paper uses SWOT analysis tool of strategic management theory, identify many advantages such as the country’s strong support to the great development of west China and the "three no one filling" corresponding preferential policy. The enterprise has sound supply chain and the professional sales channels, as well as faces threats, such as south guangxi economic center of gravity. The company is suitable for the brand development strategy which builds their own brand strategy.In order to ensure the successful implementation of enterprise development strategy, this paper formulate corresponding policies,from brand building, brand promotion, brand extension, brand to consolidate and brand protection and so on several aspects, to ensure the sustainable development of the company.