Font Size: a A A

Qiao Wang Series Of Wine Brand Design Research Distillery

Posted on:2018-12-29Degree:MasterType:Thesis
Country:ChinaCandidate:K X MaFull Text:PDF
GTID:2359330515970237Subject:Fine Arts
Abstract/Summary:PDF Full Text Request
With the continuous development of the market economy in our country,the brand awareness of enterprises is constantly strengthening,and the development of domestic enterprises needs more guidance on the theory and practice of brand research.Qiao Wang brand distillery was born in the last century in 80 s,is the first liquor brand in Bozhou Oriental wine industry limited liability company launched.Qiao Wang distillery is old town forty-nine square 77 of fame distillery in history,than the predecessor of Gujing Distillery distillery and long history of public.Because of the lack of liquor distillery Qiao Wang brand influence,and bring its gujinggong different development situation,visible brand image is the lifeline of the enterprise.In the new situation in the liquor industry,Qiao Wang distillery as a regional local liquor brand will usher in new opportunities and challenges.Facing the new situation,the Oriental wine industry will meet the new challenges of liquor industry with brand new brand image and products.Brand image design is the wine distillery Qiao Wang,Qiao Wang hope through the research status of wine distillery brand image,on the basis of deep excavation at the distillery brand in the south of historical and cultural connotation,with innovative thinking to the old brand into new concept and innovative elements,so as to further explore the wine distillery Qiao Wang development prospects.Through this research,not only has the significance of brand development of wine distillery Qiao Wang,the research results can better serve other regional liquor companies,and promote the healthy and sustainable development of liquor industry.
Keywords/Search Tags:Qiao Wang distillery, Brand image, Remodeling design
PDF Full Text Request
Related items