Study On The Marketing Strategy Of Yanjiao City Jingdong

Under the trend of economic globalization, the increasing mobility of factors of production, more and more labor force into the city, in the city is not only the factors of production resources,capital, talent, technology, but also in the battle for the city of consumers and owners of resources. So the research material and on the basis of the competition between the city for the development and perfection of city marketing theory. China has entered a period of rapid development of urbanization, the development mode of different city is not the same, how can a city achieve rapid, healthy and sustainable development, and constantly enhance their competitiveness, is each city are faced with the problem, but also I think about.China’s entry into the21century, competition in the face of rapid economic development in the increasingly fierce city, exploring the city marketing strategy became Jingdong Yanjiao as an important part of capital economic circle. Yanjiao city marketing strategy level will affect the Yanjiao city modernization level, a key step is also Yanjiao city can realize the sustainable developme nt.Based on the theory of city marketing at home and abroad, through the field research on the Jingdong Yanjiao, and learning from the typical case of practice and development of city marketing in China, combined with the special geographical position between the capital city of Beijing and Yanjiao. The Yanjiao city marketing environment potential was analyzed and discussed, proposed the city orientation, so as to set up the city brand as the core and put forward the marketing strategy of Yanjiao city Jingdong.