The Research On Competitive Strategy Of GX Telecom Under Background Of The Three Networks Convergence

China is vigorously promoting the telecommunications networks, radio networks, the integration between the internets, that Triple play. Triple play convergence trend is reflected in the telecommunications industry, along with its network technology integration, terminal integration, business integration, and promoting the development of regulatory convergence, the traditional telecom industry value chain, from the simple to the complex mesh chain transformation, profoundly changed the existing competition in the telecommunications industry, has an important impact on the choice of carriers competing strategies. Under the influence of Triple play, the telecom operators face increasingly competitive market. In this situation, Provincial branch of China Telecom Group-GX Telecom as a major telecom operators in southwest China, only with a clear positioning, timely adjust and improving the development of strategies to improve the competitiveness of enterprises, can effectively seize the opportunity to compete in growth.In this study, we use modern management theory about the outcome of corporate strategy combined with the enterprise of research, GX Telecom in the context of triple play strategy that can be taken to explore and propose appropriate measures. Firstly, this study combed the relevant research literature involved; Second, the domestic situation and its impact on Triple play are described and analyzed; Third, to use PEST, Porter’s Five Forces Model, Value Chain Analysis methods of analysis of the external environment in the telecommunications industry, then comb their market competition; Fourth, to use SWOT to analysis GX Telecom’s internal environment, a comprehensive analysis of previously drawn GX Telecom competing in the competition should take the strategy and differentiation strategy conclusion and implementation of the strategy needed to analyze the available resources and capabilities. Fifth, for the triple play background GX Telecom’s competitive strategy, proposed major initiatives of its competition.Results of this study can provide a reference for the GX Telecom management, while also providing a reference for other companies in the development and adjusting their development strategies.