| In recent years, the Mobile Communication and the Internet have become two of the fastest-growing industries in the world. With the accomplishment of the fourth reconstruction of telecommunications and issue of third-generation mobile telephone licenses, Mobile Internet have become mature in technology and business in China. The number of Mobile Internet users is increasing rapidly, which provides a good opportunity to develop Mobile Internet business.In the background of reconstruction of telecommunications and issue of third-generation(3G) mobile telephone licenses, the paper aims at analyzing the development of Huaihua Unicom on the basis of relevant research results. The marketing positioning of Huaihua Unicom Mobile Internet has been determined by using the SWOT analysis tools. Strategies of Mobile Internet development are as follows:Ⅰ. The key to the future development of Huaihua Unicom is to reinforce the management of mobile Internet value chain. As the leader of the value chain, HuaiHua Unicom shall establish downstream of the ecological competitive environment, and form close partnership around customers'needs and competition.Ⅱ. To strengthen the management of products and services. Basic strategies include:product diversification, individual services and business integration.Ⅲ. To strengthen the channel cooperation. HuaiHua Unicom mobile Internet business cooperation strategy can be realized mainly through the following four aspects:partner selection, cooperation pattern discussion, partner of management, partner evaluation.Ⅳ. In order to gain the maximum value, terminal strategy should be strengthened, which is beneficial to construct complete industry chain of Huaihua Unicom, such as cell-phone supply, sales channel, operation platform, content supply and so on.Ⅴ. Ensure coordinated developments of 2/3G networks, the two rely on and support each other, try to avoid waste of resources resulting from repetitive construction. |
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