A Study On The Operation And Supervise Of The Internet Insurance In China

With the rapid development of Internet technology, the network economy has become a new economic growth point, among which the rapid rising Internet insurance put up a eye-catching performance. From2009to2013, Internet insurance premium income of China’s annual growth rate is more than100%, which in2013premium income grew634.85%, and a diversification business platform includes direct and brokerage type is formed in the development process, to meet the needs of different types of consumers. It is of great significance to carry out the Internet insurance for promoting insurance companies into organizational structure optimization, accelerating the transformation of the development of the insurance industry, enhancing the competitiveness of insurance industry. However, the market is always prior to the system, when Internet insurance business is in the rapid development,at the same time, the problems caused by the system’s imperfect, the business’s nonstandard and the external environment’s imperfect highlight gradually, which ultimately attributed to regulatory policy are not perfect and the existence of supervision vacuum field. Therefore, this study is based on the perspective of strengthening Internet insurance supervision to discuss the problems and countermeasures in the operation process of Internet insurance.In order to understand the development power and the predicament of Internet insurance comprehensively and profoundly, through the investigation of Internet insurance business entities, regulators and consumers, this study obtain first-hand information to analysis the four aspects of Internet insurance including superiority, weakness, opportunity and threat, and carry on the brief analysis and summary and comparison. On this basis, based on the supervise point of view, we analysis the problems and causes of Internet insurance from the operation mode, consumption concept, regulatory policy and the external environment and other aspects comprehensively and profoundly, refine the loopholes and relative lag terms in the existing regulatory policy, and compare the current situation of the development and regulatory experience of the foreign development countries who’s Internet insurance business is more mature such as American, EU and Japan and others, providing theoretical basis and experience for the following to propose policy recommendations for consummating our Internet insurance regulatory system.On the basis of the field research and theoretical comparison in the preliminary, this study on the premise of classification regulation, regulatory cooperation, stage supervision, combination of external regulation, and strengthen internal control,to put forward to perfect the Internet insurance supervision system and relevant supporting measures, including appropriating prudential regulatory policy, playing the role of industry self-regulation tissue, extending supervision team, perfecting laws and regulations, improving the technical guarantee and so on, and refine the suggestion of supervision of products, market access standards, the sales process, sales of regional issues, and strive to provide both practical and practicable suggestions for the improvement of Internet insurance supervision system in china.The innovations of this research lies in:first, we obtain the recommendation representative and common problem among the Internet insurance business in practice by investigating management main body, regulators and consumers, which increase the value of reference; second, this study analysis the advantages, weaknesses, opportunities and challenges of the Internet insurance in depth, which laid the theoretical foundation for the following suggestions.