The Study On The Profit Mode On Developing Trourism Complex Of Large-scale Real Estate Company

Tourism is the product of complex economic, social and tourism development to a certain stage, the tourism cluster development, commercial, real estate, hotels, cultural industries and other industries, helps multi-industry shared external economies of scale, with broad prospects for development. Intensified competition in the market for residential development environment, to promote the development of the real estate business transformation tourism complex, digging new industry growth. As the tourist complex has a complex, systematic, huge investment characteristics, the large real estate companies, investing in the development of tourism complexes still in its infancy, the lack of construction, operational experience tourism complex project, in view of this, a large room to explore develop tourism complex scientific enterprise profit model has important implications for the successful transformation of large housing prices.The purpose of this paper is to explore a study of large real estate companies to develop tourism complex profit model construction method, but also for China’s large real estate companies to develop tourist complex and the actual situation to build their profit model for reference. In this paper, the development of large-scale tourism complex housing prices as the research object, the status quo large housing prices combined with the development of tourism complexes, investment theory and the theory of industrial agglomeration theory, internal and external analysis of large housing prices through the development of tourism complexes profit model influencing factors, to establish evaluation index system of large real estate companies to develop profitable tourist complex combination of questionnaires and evaluation results, the basic idea of constructing large room to develop tourism complexes profit model.First, the paper introduces the research background, significance and status of domestic and international research, theoretical basis. Also explained the current situation of the development of large-scale tourism complex housing prices, summarized a large room to develop tourism complex development of several features, and proposed the development of large housing prices tourist complex problem.Secondly, the macro environment factors through our large real estate companies to develop profitable tourist complex patterns, industry environment and internal environment of large real estate companies comprehensive analysis of three aspects, the establishment of a large real estate companies to develop tourist complex profit model evaluation system.Again, by using the method of questionnaire, the data of the questionnaire on the basis of finishing, through descriptive statistics and inspection data, and USES the factor analysis method to classify each index, in combination with the practical situation of large-scale real estate enterprises put forward the construction of large-scale real estate enterprises in China tourism complex profit model of basic ideas and operation mechanism. The profit model of the building for our country large real estate companies to build tourism complex existing profit model to provide reference and also for the development of tourism complex of other large real estate enterprise has a certain guidance.Finally, the paper by Evergrande Real Estate Group is now profitable tourist city of Tianjin Century model combines qualitative and quantitative analysis, and the use of the basic ideas proposed transformation of its proposed Evergrande Real Estate Group Century Travel City new profit model and proposed Evergrande Real Estate Group century City Tourism operators should pay attention to their internal management standards and attention to the needs of the tourism market and cultural features prominent regional connotations, such as optimization suggestions and safeguards.