Research On The Profit Mode Of Tourism Real Estate Industry

With the rapid development of our economy, people’s living standard is improving, resident travel consumption ideas are gradually close life, tourism real estate as the complex of high added value and wide relevance industry in the third industry, increasingly focused by the industry of tourism and real estate, and gradually become a new investment hot spot. Tourism real estate aims to promote the healthy development of the tourism industry and the real estate industry and the further integration of the two big industry benign interaction development is of great significance.This dissertation is through to domestic and overseas scholars will profit model of the concept, characteristics and components for understanding research, this dissertation puts forward the definition of the profit model is:enterprise to realize profit goal and take the way and the method, is the enterprise the main strategic and operational aspects of the planning design, including the profit source, profit point, profit lever and profit barrier and so on four elements of design, and finally form can help to realize the combination of profit operation path.The paper first in reference to the domestic and overseas scholars about tourism real estate research on the basis of tourism real estate of a simple overview of tourism real estate, and then the type analysis and characteristic analysis, finally, the tourism real estate related theory were analyzed; Then the paper from the current tourism real estate development situation, the analysis of the basic theory of profit model, from the tourism real estate profit model and the influence of location factors of tourism real estate profit model puts forward his own division, tourism real estate profit model is divided into five kinds of profit model, respectively for the sale of real estate project profit, business tourism project profit, set up the project brand profit, appreciation of the project value profit, enter the capital market profit at the same time, Again to affect tourism real estate project profit model selection and evaluation of various factors to carry on the analysis, the establishment of a tourism real estate profit model selection and evaluation index system. Then the analytic hierarchy process (ahp) and line technical correction index weight method to determine the weights of the index, and then the fuzzy evaluation method to establish the model. Yingkou city in the northern town of double table hot spring city as an example for empirical research, using this paper constructed a model to determine the northern city of hot spring tourism real estate property projects the profit pattern of the four mode is reasonable.The innovation points of this paper include:based on systematic research profit model theory to tourism real estate profit model points five categories, and now it is less. On the analysis of the influence factors of tourism real estate profit model, constructs the theoretical model of tourism real estate profit model, at last, the model in practical projects, obtain the very good effect.