An Evaluative Study Of Travel And Leisure Environment Of Ciping In Jinggang Mountain, Based On The Tourists’ Perception

Travel and leisure is the essence of life and a human instinct, is the humanhumane care of itself, and is the pursuit of truth, goodness, beauty and freedom.After proposed the views of construction of tourism in Jiangxi province, across theprovince are seeking "the transformation and upgrading, leapfrog development" oftourism industry. Ciping tourist town of Jinggang Mountain as red as the leadingtourist attractions, is changing the development of ideas, relying on superior traveland leisure environmental conditions to develop tourism and leisure industry in aneffort to build an ecological, culture, order and beauty of China’s most beautiful "redculture tourism and leisure town."In this context, the author regards the town’s tourism and leisure environment ofCiping as the main research content, through a summary of the relevant literature andsort of basic theory and the use of factor analysis and principal componentanalysis,constructed "the coasts one" evaluation model of tourism and leisureenvironment perception of Ciping. And on this basis, the author regards the tourists ofCiping as the research object,and the perception evaluation of the town’s tourism andleisure environment as a starting point, relying on "the coasts one" perceptual model,obtained sample data through a questionnaire survey, using SPSS17.0software for themean, standard deviation and regression analysis to explore all aspects of travel andleisure environment perception evaluation of Ciping. and proposed optimizationstrategies and measures promoted of tourism and leisure environment.The study found that tourists think the overall perception of the town’s tourismand leisure environment of Ciping is good. The town has an excellent foundationenvironmental development of tourism and leisure industries, but also with theenormous potential of "transformation and upgrading, leapfrog development". But thetown’s tourism and leisure environment of Ciping there is room for improvement thisstag, therefore, in the future the targe of Ciping is to create a red,cultural tourism andleisure town, optimized and enhance the tourism and leisure environment of Ciping.