Study On Tourism Attraction Evaluation Of Zengjiashan Agricultural Park Based On Tourist Perception

With the country's emphasis on agriculture,rural areas and farmers and the rapid development of tourism,there have been many different forms of rural tourism in China.As a high-end form of rural tourism,agricultural parks in China have attracted more and more attention from all walks of life.In recent years,many places are in the construction of China's agricultural park,but both academia and practice areas,the study of China's agricultural park is still in the exploring the start stage,especially for Chinese agriculture park tourism research,the current across the tourism development of China's agricultural park and have a lot of problems,so the study of China's agricultural park tourist attraction is necessary.Based on the related research at home and abroad,on the basis of the Chinese agricultural park and generalizes the tourism attraction of the related research at home and abroad,analysis combined with the actual situation of Zengjiashan China agricultural park,first preliminary evaluation system,build the tourist attraction and through the sampling questionnaire survey of tourists,feedback index system by using factor analysis method,finally its tourism attraction evaluation system can be divided into 8 first-level indexes and 29 secondary indexes,Including folk customs,folk craft,the diet culture,the seasonal festivals,buildings,residential,music and dance),brand image(clear of brand,brand characteristics,brand communication,brand reputation),tourist services and facilities(guide system,tourism facilities,tourism practitioners quality security),the social environment(resident attitudes,country security,rural atmosphere,the pace of life),rural landscape,rural scenery,water scenery,landscape beauty),the core of tourism experience,local transportation,accommodation,dining experience,shopping,sightseeing entertainment experience),ecological environment(climate,forest coverage,air quality),agriculture Culture(traditional agricultural culture,modern agricultural culture).And through the fuzzy comprehensive evaluation method that the Zengjiashan tourist attraction in the general level of China's agricultural park,including ecological environment,rural scenery,the attraction of the social environment and other factors is stronger,folk customs,the brand image of tourism,tourist services and facilities,the core of tourism experience and agricultural culture factor to the attraction of the weaker,suggest that should be emphatically from the tourist reception,brand marketing,cultural experience tourism attraction.