On The Influence Of Enterprise Informatization Upon The Soft Power Upgradation Of G Company

Information industry has become the leading power in pushingforward the development of human society since the2000s. By means ofimproving enterprise operational efficiency, the informatization can helpone obtaining a relative competitive edge among others in the competition.Enterprise informatization is the inevitable requirement for enterprises toconfront the new competitive environment, and speeding up itsdevelopment, under the background of global economic trend ofinformatization, is an effective way to improve the enterprises’competitiveness of our Country. Study on the influence of informatizationfor organizational model change will be beneficial to give full play to therole of IT in enabling organizational change, and promote enterprisechange management, improve the comprehensive competitiveness ofenterprises.Under the case study of G Company, the purpose of this thesis is togive a research analysis on the essence and ways of upgradation for softpower of enterprises in which the informatization of G company proceeds,with methods of literature review, qualitative analysis and empiricalanalysis, etc. The main idea of writing this thesis is: first, to do a analysison its research background and significance; then, to give a expandedexplanation on the core conception the thesis adopted and give a study onG company about its informatization construction situation and need analysis for soft power, which are the basic study of analyzing theintegrated effects and spillover effects during the informatization processcombining with principal component analysis(PCA) on the factors analysisof soft power. Finally, to deliver some specific suggestion on constructionof enterprise informatization on further improving soft power of Gcompany.According to the research, this thesis draws conclusion that:informatization can significantly improve the competitiveness ofenterprises; the construction of enterprise informatization could formmanage-enhancement-oriented integrated effects anddepartment-synergic-oriented spillover effects; informatization plays animportant role in promoting the soft power of enterprises; the main factorsaffecting the soft power of one enterprise are its management capability,innovation capability, its image and its safety culture elements，and hope toprovide reference for others.