Study On Construction And Evaluation Of Enterprise Soft Power

With the continuous increase of the economy, since2010, China ranks theworld’s second-largest economy; this has prompted China national hard power andsoft power rapid rise; meanwhile, the competitiveness of Chinese enterprises with theChinese national economic strength promotion rather rapidly. However, while theChinese enterprises in the economy, technology, patents, and other hard power toenhance the strength, and experiencing more and more problems and confusion. Thisis no longer the issues of enterprises’ hard power, but this is related about theenterprise management mode, brand effect, innovation mechanism, human resources,strategic management and information technology application, and a series ofenterprise development width and thickness about soft power issues, which have longplagued China Enterprise Management sector. Comprehensive research and explorethe management and improvement of the enterprise soft power, this is China’senterprises step into the world economic system, participate and lead the world’seconomic integration, this problem has long plagued China’s enterprise management.Therefore, the soft power of enterprise systems theory and principles of research tofind a scientific and effective method for the construction of soft power, and theestablishment of strict norms of evaluation control system, helping Chineseenterprises to carry out systematic, standardized and scientific evaluation of softpower’s construction and evaluation has the times and practical significance.This article from the perspective of system theory of soft power construction andevaluation of literature and research in-depth analysis, comprehensive study of thetheory of soft power, performance appraisal theory, system theory, strategicmanagement and business operations management theory, to identify the internalmechanism and element factor of the enterprise software construction and evaluationto explore the character of enterprise soft power system construction by the use oftheoretical analysis, comparative analysis, statistical analysis and empirical analysis ofa variety of modern analytical tools and methods, closely connect with businessmanagement practices process, and study the construction of soft power system theory,system model, developing paths and evaluation and control mechanisms, and achieveperiodic empirical tests.The main innovation of this article is: base on the theoretical principles of systemtheory, verified program management, information technology management,performance appraisal management system for enterprise soft power target management, information integration and delivery, evaluation and control of theunderlying mechanisms; analysis of soft power construction and enterprise life cyclelogical relationships; on the basis of dissipative structure feature of soft power system,constructed the theoretical framework of soft power system construction andevaluation; analysis of enterprise’s soft power system construction and hard powerdevelopment, socio-political, economic, culture, logical structure of environment andenergy exchange information, constructed the conceptual model of soft powerconstruction system; analysis of enterprise soft power system route type and structure,established of soft power critical path in the early stage of decision making, interimimplementation and operation critical path, post-evaluation of the critical path andcontinuous improvement of long-term critical path, the path selection principle isgiven, established of the enterprise soft power structure paths. According to evaluationfactor mechanism of the enterprise soft power construction, cleared the evaluation andcontrol of the core meaning, complete evaluation and control of soft power theory.The core goal of theoretical framework and model study is scientific controlenterprise soft power construction and evaluation process, to promote and realizeenterprise sustainable development.