Strategies For The Development Of Supply Chain Finance Business Of Ping An Bank Hangzhou Branch

Supply chain finance is the commercial bank from the perspective offinancial supply chain management point of view， combined with supply chainof the link， to provide enterprises in obtaining orders， procurement of rawmaterials， production and sales of goods and so on each link， targetedcredit， loans， trade financing， guarantee， international/domesticsettlement， financial services， cash management and risk involved， riskaversion and other financial product portfolio of integrated solutions， is thefinancing system of the commercial bank to supply chain members provided.In this paper， through the supply chain finance development presentsituation， the significance of the development， the general situation of theproduct， risk management and other aspects， analyses the main problems ofPing An Bank Hangzhou branch of supply chain finance， including the lack ofprofessional management system， the traditional credit management systemcan not adapt to the development of financial supply chain， electronicinformation technology level and a lack of the external institutional environmentfour factors. On this basis， this paper put forward the development strategy ofsupply chain business of Hangzhou Ping An Bank， mainly has the marketingstrategy， business innovation strategy and specialization strategy. Finally，combined with the problems and development strategies， this paper putforward some measures to ensure the supply chain finance business development.Ping An Bank branch in Hangzhou will not only continue to improve itsproducts and services and internal management， to adapt to China’s financialecological environment of supply chain. Only in this way， the supply chainfinance as a new financial service field， can the healthy development， to improve the comprehensive competitiveness of China banking industry in theworld， to help the enterprises and the whole supply chain Chinese gainsustainable competitive ability， to adapt to the global competition.