Research On The Development Strategy Of Y Bank's Supply Chain Financial Business

In recent years,with the rapid development of domestic economy,China's banking reform has been deepening and the financial innovation system has been improving,ushering in a golden period of vigorous development.As an emerging model of financial products,supply chain financial products should be born at the right time,and its emergence has aroused great attention in the industry.Domestic commercial Banks have been continuously launching supply chain financial services,actively promoting product innovation of supply chain financial services,cultivating new business growth points and seizing the market.With the rapid development of China's economy,small and medium-sized enterprises benefit from a good economic environment,which has become the backbone of promoting the healthy development of China's economy.In recent years,the supply chain financial service financing for small and medium-sized enterprises has gradually become a "blue ocean" market that domestic commercial banks have seized.With the continuous development of Y bank's supply chain financial business,a series of supply chain financial products have been launched,which has won a good reputation in the financial market.However,as the domestic economy has entered the new normal development stage,coupled with the rapid development of Internet Finance in China,cross-border integration of financial technology has gradually become a trend,which also puts forward a new topic for the development of Y bank's supply chain financial business.This paper takes Y bank's supply chain financial business as an example.First of all,through literature research and case analysis,it expounds the concept,characteristics,business mode of supply chain finance and the difference with traditional finance.Based on the corresponding chain financial system,it analyzes the development process and current situation,target customer group,product system and business development mode of Y bank's supply chain financial business.Secondly,with the help of PEST,five forces model and SWOT analysis tools,this paper makes a comprehensive analysis of the development environment of Y bank's supply chain financial business.At present,Y bank's supply chain financial business has some problems,such as unclear target positioning,serious product homogeneity,single business channel,single risk management measures and low application level of information technology.According to the SWOT analysis results of bank Y,bank Y should focus on the development of SO strategy or WO strategy in the future.Based on the existing resources and product advantages,bank y should give full play to its brand advantages,avoid the shortcomings in technology,talent and other aspects,so as to promote the rapid development of supply chain financial business.Then,it puts forward the specific strategies for the development of Y supply chain financial business from the following aspects:clarifying market positioning,strengthening product innovation,improving product system,improving product online degree,scientific product pricing,accelerating the construction of electronic channels,strengthening cooperation with third parties and building an integrated supply chain financial payment system.Finally,the paper puts forward the guarantee measures for the development of Y bank's supply chain financial business from the aspects of building a professional team,improving the risk prevention and control system,improving the level of science and technology informatization,and improving business incentives and constraints.This paper studies the development strategy of Y bank's supply chain financial business,hoping to provide guidance and ideas for the healthy and sustainable development of Y bank's supply chain financial business,and also hope to provide reference and reference for the development of other commercial banks' supply chain financial business in China.