Study On The Marketing Mix Strategy Of China’s Catering Industry

Culture marketing has received much attention by the enterprises as an important means of marketing.Only by applying culture marketing and improving competitiveness can the native diet enterprises thrive. At present, some native diet enterprises has fully realized the importance of culture marketing and are striving to improve it. How to enhance the influence and grow market share needs a further study.The paper first introduces the basic theory, concept and content and then analyzes its uniqueness,integrity and innovation through a large number of cases. With the theory of selection material, documentdate, questionnaire investigation and case study method, the author analyzes some problems in dietenterprises culture marketing, especially the products, brand, price and promotion. The paper also putsforward some suggestions in terms of development process, strategies of production, pricing, sales channelsand marketing promotion, which can promote the development of diet enterprises.Cultural marketing as animportant means of marketing has gradually been to the attention of enterprises, China’s local cateringenterprises should make full use of cultural marketing, improve competitiveness, to talent showing itself inthe increasingly fierce competition in the market. From the current environment, some of China’s famouscatering enterprises have been fully aware of the importance of cultural marketing, and do a lot of effort,but how to further expand enterprise influence and enhance the market share, we need to make great effortsto study.The article points out that culture marketing should be fully applied to the marketing of native diet enterprises, including the product localization, management strategy, new products development, product installment, brand names, brand strategy, promotion plan and implementation, price fixing, etc. Culture marketing consists of strategies of production, pricing, sales channels and marketing promotion. Only by arming themselves with proper strategies to win people over can the diet enterprises lay a firm base for steady progress. Culture marketing plays an important role in marketing, which has become an important means to gain advantages and market share and enhance competitiveness.