Marketing Research Of Tea And Tea Set In The Middle Of The Qing Dynasty In The United Kingdom

Economic development is the premise and foundation of social development the song and Yuan Dynasties especially since entering the age of discovery of foreign economic relations and trade has gradually become an important part of national economy in Ming and Qing Dynasties. There are two very important commodities in overseas trade:one is tea the other is porcelain. In those days these two kinds of commodities were loved and sought after by the people of the United Kingdom. Why then are the British so keen on Chinese goods? In addition to the use value of the goods to meet the needs of people the use of the appropriate marketing strategy is also an important reason for China's best-selling goods overseas. Britain and China trade started by Portugal and the Netherlands changed hands until the 17 th century late gradually open and direct trade of China in the 18 th century continued until the 19 th century half leaf is the heyday of the trade between China and Britain.At present there are many studies on the history of overseas trade tea trade and porcelain and the history of tea culture. This paper attempts to combine the cultural communication with the tea trade and tea set(porcelain) trade, to explore a strategy of marketing- cultural marketing strategy.From this new perspective looking forward to the Sino-British trade history to form a new understanding and perspective can be extended to other periods of time to study the history of trade. Specifically culture communication and trade between the two exist mutual promotion relationship culture communication need with the aid of the merchandise to render goods was given cultural connotation can make static commodity "action" has the vitality. The China export commodities widespread low technology content,low added value,low price and other characteristics; cultural ideology is also affected by the Western press at a disadvantage; look forward to the study of foreign trade export and inheritance to carry forward the Chinese culture has certain enlightenment and reference.