| Currently, China is at a historical starting point to deepen comprehensive reform.The steady increase of urbanization and unwavering adherence to the opening-uppolicy has stimulated the huge demand of real estate from individuals andcorporations both at home and abroad, offering more opportunities for furtherdevelopment of real estate industry. However, the changes of overall real estateenvironment and the inherent complexity of business activities have increasinglycaused financial risks in the real estate business during the funding cycle, namelyfinancing, investment, operation and the distribution of income, bringing challengesfor further development of real estate enterprises. Therefore, how to take advantage ofthe new opportunities, to identify, evaluate and guard against the fina ncial risks hasbecome a tough issue.By reviewing the domestic and foreign researches related to financial risks, andthe analysis of the WT real estate company’s operating situation, this paper, firstlyidentifies the different financial risks during four found-cycle procedures, and thenanalyzes their original causes. Moreover, this paper builds up the financial riskevaluation index system for this company, including5classes and16financialindexes; adopts factor analytic approach to set up a comprehensive appraisal model offinancial risk of WT real estate company; and chooses27quarter financial data of WTreal estate company from the first quarter of2007to the third quarter of2013tosupport the case study. Finally, according to the analysis of risk causes and theevaluation result, this paper continues to propose specific measures for financial riskcontrolling, in the hope of providing new reference for WT real estate company andmaking it easier to reduce financial risk for the management authorities. |