| As an emerging industry of the20th century, the tourism has grabbed the top position from Oil and Automobile industry in the world, being the strongest and most powerful industry since1992. Thirty years ago, since China’s reform and opening up, we have accomplished a great success in Tourism industry going along with a smooth and active environment of the world, as of now it has been part of Sustainable development strategy. As the youngest children of Tourism Industry, hot spring has been growing up accordingly with economic prosperous, expenditure growth and the opinion of healthy and entertainment. Under this exciting back ground, several cities in Liaoning Province has enlarged the investment to accelerate the developing of Tourism, so there are more and more warm waves for the Hot Spring development.Anbo is a historical famous and well known hot spring town, who is strongly requiring show off self-advantage and development at the time of Tourism going up. This article was written by deeply investigate the Tourism of Anbo Town with consulting Hot spring relevant works, the method of systematic and special case investigate, strategic management theory, financial marketing theory, Sustainable Development Theory. It starts with the common knowledge, understanding and theory of Hot spring works. Then it covers the current status of Anbo Hot spring including resource, marketing, location, shortcomings, SWOT investigation of tourism. Based on these I summarize and express my idea on how to efficiently develop in hot spring field and how to overcome the disadvantage in order to make the Anbo a competitive, sustainable and admired Town in China. |
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